Did you see the popular South Korean girls group 2NE1 at the 2015 Grammy Awards on Sunday, February 8? It turns out that Microsoft placed a commercial during the Grammys that uses 2NE1’s hit song, “I Am The Best.” In case you missed it, here’s the ad that’s creating a buzz among K-pop lovers.
You don’t need to understand Korean to get pumped up from this K-pop jam. “I Am the Best” is a now-classic, empowering anthem and even Microsoft used it in a commercial to tell their competition they were, well, the best. Show those gym rats who’s boss!
Almost two years after K-pop first giddily barged into America’s imagination, the genre hasn’t sustained a post-“Gangnam Style” wave, but the Seoul machine keeps humming. Female foursome 2NE1, buoyed by a cameo on The Bachelor, moved more units of their album in its first week of release than any previous Korean act.
Even diehard fans will admit that it’s tough to find an entire K-pop album worthy of being labelled brilliant from start to finish. But there were a select group of artists who proved the notion wrong with cohesive bodies of work in 2014. (And see our list of the 20 best K-pop songs here.)
Billboard’s Year End Charts ranks 2NE1 at #9 for World Albums Artists Chart and ‘CRUSH‘ album ranks at #11 for World Albums Chart.
K-Pop is filled with talented vocalists, all with their distinct strengths but these 11 Idols show mastery in vocals more so than others!
It has been announced that the ceremony for the 29th annual Golden Disk Awards (GDA), also known as the ‘Korean Grammy Awards,’ will be opening up in China this year.
When 2NE1′s “I Am the Best” hit American radio waves last month, it fit perfectly with other top 40 songs with similar electronic hip-hop sounds popular today. This came right after the song reached number one on Billboard’s US World Digital Songs chart and was featured in a Microsoft commercial.
Let’s be real; the house that Yang Hyun Suk built wins every year. But 2014 felt like a monumental year for the K-pop powerhouse. YG stans unite; haters step back. Let’s take a look at ways YG Entertainment won in 2014.