Introducing Ambush, the K-Pop-Approved Streetwear Label Taking Over the World
Few labels have a cult following as loyal—or as illustrious—as that of Ambush, the Tokyo-based streetwear brand that has become a sartorial standard for a generation of fashion-obsessed musicians. Let’s just put it this way: When Rihanna, Lady Gaga, A$AP Rocky, and Rita Ora are singing your praises, it’s pretty clear that you’re on to something.
But long before the Western world’s Top 40 hit-makers caught on, Ambush was a mainstay among K- and J-Pop idols, namely little-known-here, hugely-known-there superstars like CL, G-Dragon, and Park Bom. It’s not just its famous devotees—Ambush’s stronghold has less to do with its acolytes and more to do with its upgraded take on basics. What began in 2008 as an experimental jewelry line has since expanded into denim, ready-to-wear, and a host of collaborations with fashion’s biggest names.
*irrelevant part has been omitted*